# Create Segments

**Setting Up HubSpot Segments for Boomerang**

This guide walks you through creating HubSpot Segments (Active Lists) so Boomerang can build and maintain your relationship graphs. Boomerang can track any cohort of contacts that's meaningful to your team.

> **Note:** If a contact appears across multiple segments, Boomerang will automatically prioritize the category most relevant to that contact.

***

**Creating a List in HubSpot**

1. In your HubSpot account, navigate to **CRM > Segments**
2. In the upper right, click **Create Segment**
3. In the left panel, select **Contact**
4. In the right panel, enter the list details — name your list starting with **"Boomerang - "** (e.g. "Boomerang - Customers") and make sure to select **Active List** so Boomerang can continuously sync updated contact data
5. In the upper right, click **Next**
6. In the left panel, set your filter criteria for the contacts you want to segment
7. In the upper right, click **Save list**

The list will begin processing once valid criteria are set. When complete, the total record count will appear under the list name in the upper left.

***

**Required Columns**

Before sharing your Segment with Boomerang, make sure the following columns are added to the list view:

| Column               | Description                             |
| -------------------- | --------------------------------------- |
| Contact ID           | Unique HubSpot contact identifier       |
| First Name           | Contact's first name                    |
| Last Name            | Contact's last name                     |
| Email                | Contact's email address                 |
| Title                | Job title                               |
| Account Name         | Associated company name                 |
| LinkedIn URL         | Contact's LinkedIn profile URL          |
| Account LinkedIn URL | Company LinkedIn page URL               |
| Account Domain       | Company website domain                  |
| Account ID           | Unique HubSpot account identifier       |
| Account Owner        | Name of the account owner               |
| Account Owner Email  | Email address of the account owner      |
| Account Owner ID     | Unique Hubspot account owner identifier |

***


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